Novo Creation

About / the studio

Handmade rugs, crafted for a more beautiful way of living.

100% handmadeNatural fibres onlyDesign-led custom work

Novo Creation is a decorating and design studio dedicated to helping people live more beautifully. We create premium handmade rugs and offer a trusted resource for anyone looking to transform their space with enduring, thoughtful design.

From our in-house studio to the visionary designers we collaborate with, Novo Creation is committed to crafting some of the most desirable rugs in the world. Since our inception, our work has been guided by a simple idea: merge the traditional art of rug weaving with the creative energy of today's most gifted designers.

Timeline

~3 months

From design sign-off to finished rug.

Craft

100%

Hand-knotted by skilled artisans.

Machinery

0

No large industrial machines in production.

Design philosophy

Whether your style is classic, contemporary, or a blend of both, our goal is to make rugs feel like the quiet centre of your room: grounding, textural, and deeply considered. We see rugs as architecture for the floor. They define space, anchor furniture, and introduce colour in a controlled, intentional way.

Each design is developed to balance form, function, and longevity. We want our rugs to feel timeless in your home, not just seasonal.

How a rug is born

  1. 01Studio conceptA design begins as a sketch, a composition, or a colour story developed in our studio.
  2. 02Map & materialWe translate the idea into a precise weaving map and choose Tibetan wool and finishes that support the design.
  3. 03Hand weavingArtisans in Nepal hand-knot the rug on traditional looms, working line by line until the design comes to life.

Materials & texture

We work primarily with Tibetan wool sourced from the high plateau. This wool is exceptionally resilient, naturally rich in lanolin, and ideal for building soft, nuanced textures.

Our designs often rely on subtle shifts in pile height, carving, and finish to create depth and tactility. The result is a restrained, textural aesthetic where nature and artistry meet.

Ethics & responsibility

Our commitment is not only to design, but also to the people and environments involved in our work. We do not use child labour in any of our production sites, and we treat our craftspeople as long-term partners and extended family.

Our rugs are made without large industrial machinery and use only natural materials. This approach helps us meet high environmental standards while preserving the integrity of hand craftsmanship.

At Novo Creation, we bring art, design, and architecture together on the floor, crafting rugs that are meant to be lived with, loved, and passed on.