Introduction
At Novo Creation ("Novo Creation", "we", "us", or "our"), we are committed to respecting and protecting your privacy. This Privacy Policy describes how we collect, use, store, and share your personal information when you visit our website https://www.novocreation.com/ (the "Site") or otherwise interact with us.
By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
Information you provide directly
We may collect personal information that you voluntarily provide, such as:
- Name and contact details (e.g. email address, phone number)
- Information provided in contact forms, design enquiries, or ready-to-ship product enquiries
- Rug designs you create and download (the colours you choose and a preview image of your design)
- Any additional information you choose to share in messages, notes, or attachments
Information collected automatically
When you visit the Site, we may automatically collect certain technical information, including:
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referring URLs
This information is generally aggregated and not used to identify you personally, but it may be considered personal data under some laws.
2. How We Use Your Information
We use the information we collect for purposes such as:
- Providing, operating, and maintaining the Site
- Responding to your enquiries, requests, and design consultations
- Managing and improving our products, services, and customer experience
- Sending updates or communications you have opted in to receive (for example, design updates or studio news)
- Protecting the security and integrity of our systems, including detecting, preventing, and responding to fraud or misuse
- Complying with legal obligations, resolving disputes, and enforcing our agreements
3. Legal Basis for Processing (where applicable)
If you are located in a region where data protection laws (such as the GDPR or similar frameworks) apply, we rely on one or more of the following legal bases to process your personal data:
- Consent – where you have given clear consent for us to process your personal data for a specific purpose (for example, marketing emails).
- Legitimate interests – where processing is necessary for our legitimate business interests (for example, improving the Site and services), and these are not overridden by your rights and interests.
- Contractual necessity – where processing is required to provide services or respond to your requests.
- Legal obligation – where we must process data to comply with a legal or regulatory requirement.
5. Third-Party Services & Sharing of Information
We may share your information with trusted third parties who assist us in operating our business and providing our services, including:
- Website hosting, content delivery, and database infrastructure providers (including Cloudflare and MongoDB Atlas)
- Image hosting for rug and design previews (Cloudinary)
- Bot and spam protection (Cloudflare Turnstile) – used on our contact and design-download forms. To confirm you are a genuine visitor, Turnstile may process your IP address and browser information. See Cloudflare's privacy policy for details.
- Analytics and performance monitoring tools
- Email and communication service providers
- Professional advisors (such as legal or accounting services), where necessary
These third parties are only given access to the information necessary to perform their services and are expected to handle your data in accordance with applicable privacy laws.
We do not sell your personal information.
We may also disclose information if required to do so by law or in response to valid legal requests from public authorities.
6. Data Retention
We keep your personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including:
- Responding to enquiries and maintaining a record of our communications with you
- Complying with legal, accounting, or reporting obligations
When we no longer need your personal information, we will delete it or anonymise it, unless we are required to keep it for longer by law.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures may include encryption, access controls, and secure hosting environments.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.
8. Your Rights
Depending on your location and applicable data protection laws, you may have some or all of the following rights:
- Access – request a copy of the personal data we hold about you.
- Correction – request that we correct inaccurate or incomplete information.
- Deletion – request that we delete your personal data, subject to certain legal obligations.
- Restriction – request that we restrict how we process your data in certain circumstances.
- Objection – object to certain types of processing, such as direct marketing.
- Data portability – request that we transfer your data to you or another provider, where technically feasible.
To exercise any of these rights, please contact us using the details in the Contact section below. We may need to verify your identity before responding to your request.
9. Children's Privacy
Novo Creation does not knowingly collect personal information from children under the age of 13. If you believe that a child has provided personal information on our Site, please contact us immediately so we can take appropriate steps to remove such information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date at the top.
We encourage you to review this page periodically to stay informed about how we are protecting your information.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using our Contact page or by email:
Email: contact@novocreation.com